Stake's sponsorship strategy continues to lean heavily on combat sports, soccer, and high-profile entertainers. The 2026 sponsorship roster has expanded substantially, with new Formula 1 paddock branding, additional Premier League sleeve partnerships, and continued growth of the Drake-tied marketing series.
Formula 1: paddock branding and team partnerships
Stake's Formula 1 footprint grew significantly in 2026 with paddock branding visibility at multiple Grand Prix and a deeper team partnership with Sauber (carrying Stake F1 Team branding through the season).
Player impact: F1 race weekends increasingly feature boosted odds on race outcomes, qualifying markets, and driver-vs-driver props. Watch the sportsbook promotions tab during race weekends — race-weekend promotions are some of the highest-EV non-UFC promotions on the platform.
Premier League: Everton and beyond
Beyond the established Everton FC deal, Stake added additional sleeve and digital partnerships across the Premier League in 2026. These deals expand brand visibility on weekend match broadcasts globally.
Premier League promotional cadence remains the highest in the soccer calendar. Money-back specials, boosted odds on top fixtures, and bet-builder bonuses run almost every weekend. See our Stake soccer betting guide for how to integrate these offers into Premier League play.
Drake: content series continues to grow
Stake's Drake partnership continues to drive enormous brand awareness through high-stakes content drops, live-stream sessions, and culturally-resonant marketing tied to Drake's broader media footprint.
Drake-tied promotional drops appear periodically — typically promo codes for boosted welcome offers or free-spin bundles on Drake's favourite slot titles. Follow Stake's social channels for advance notice of drop windows.
Athlete endorsements and ambassadors
Stake's athlete roster in 2026 includes prominent figures across combat sports, soccer, and esports. Each ambassador deal typically comes with content tie-ins (training videos, behind-the-scenes streams, fight-week content) and occasional promotional drops tied to the athlete's events.
Combat sports athletes drive the highest engagement, particularly during UFC fight weeks. Soccer ambassadors are most active during international tournament windows (Euros, Copa America, World Cup qualifiers).
What it all means for players
These deals matter to players: brand-tied promotions (boosted odds on sponsored fights, bonus codes around release events) reliably outperform standard offers in raw EV. Watching the Promotions tab during sponsored events captures the bulk of the promotional value.
Stack sponsorship promotions with the underlying reward stack: cashback, rakeback, level-up bonuses, and the weekly raffle. One bet during a sponsored event can feed five reward streams at once.
Questions readers ask about this guide
Does Stake have an F1 team?
Yes. Stake's branding appears prominently with the Sauber F1 Team, with paddock visibility and race-weekend promotional tie-ins.
When do Drake-tied promotions drop?
Drake promotional drops appear periodically around content releases and major moments. Follow Stake's social channels and check the Promotions inbox during drop windows.
Do sponsorship promotions stack with the welcome bonus?
Generally yes, but only one bonus can be active at a time. Clear the [welcome bonus](stake-welcome-bonus-200-percent) first, then claim sponsorship-tied offers as they appear.
Are sponsorship promotions available globally?
Most are, but some are region-specific. Always check the promotion's regional eligibility before opting in or building a bet around the offer.
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