Stake's sponsorship strategy is the most aggressive in crypto gambling. Premier League shirt deals, Drake's high-stakes content series, UFC fight-night branding, and Formula 1 paddock visibility — the brand spend is the reason a five-year-old crypto casino now feels like a household name. Beyond the marketing optics, these deals have real implications for player offers.
Everton FC: Premier League visibility
Stake holds significant sponsorship rights with Everton FC, including shirt presence and digital pitch-side branding across home Premier League matches. This is the deal that put Stake in front of the largest live sports audience in the world.
Player impact: Stake regularly runs Everton-tied promotions during the Premier League season — boosted odds on Everton matches, money-back specials, and bet-builder bonuses on Premier League weekends. See our soccer betting guide for how to integrate these offers into Premier League play.
Drake: content-driven brand affinity
Drake's high-profile streaming content with Stake — from massive slot sessions to live sportsbook walk-throughs — is responsible for an enormous chunk of Stake's brand awareness among younger players. The deal is unusual in scale and in cultural reach.
Player impact: Drake-tied promotions appear periodically around big content drops — usually promo codes for boosted welcome offers or free-spin bundles on Drake's favourite titles.
UFC: combat sports dominance
Stake is one of the most visible non-bet sponsors in UFC broadcast graphics globally. The visibility plus the sportsbook's strong UFC market depth makes Stake one of the natural destinations for combat sports bettors.
Player impact: the UFC Bonus Boost runs on every numbered UFC event card. Boosted odds on main-card fights, often pre-announced 24–48 hours before. The boost frequently turns marginal moneylines into clear positive EV.
Newer 2026 partnership deals
Beyond the established three, Stake's 2026 partnership map continues to expand: Formula 1 paddock branding, additional Premier League sleeve presence, esports tournament sponsorships, and ongoing athlete endorsements. See our sponsorship news roundup for the rolling update.
The strategy across all of these is the same: high-visibility audiences, content tie-ins, and recurring promotional hooks for players who follow those sports.
What sponsorships actually mean for your bankroll
Watch the Promotions tab during major sponsored events. Sponsorship-tied bonuses consistently outperform Stake's evergreen offers in raw EV — boosted odds, money-back specials, and free-bet tokens land disproportionately around UFC fights, Premier League weekends, and Drake content drops.
Stack sponsorship promotions with the underlying reward stack: cashback, rakeback, level-up bonuses, and the weekly raffle. One bet during a sponsored event can feed five reward streams at once.
Questions readers ask about this guide
Does Stake sponsor any current Premier League team?
Yes. Everton FC is Stake's headline Premier League sponsorship, with additional sleeve and digital deals across the league.
What does the Drake partnership actually include?
Drake's deal centres on high-profile content collaborations — streaming sessions, custom promotional drops, and brand visibility across his cultural platforms.
Are sponsorship promotions available globally?
Most are, but some are region-specific (especially Premier League promotions for UK-licensed users). Always check the promotion's regional eligibility before opting in.
Do sponsorship promotions stack with the welcome bonus?
Generally yes, but only one bonus can be active at a time. Clear the [welcome bonus](stake-welcome-bonus-200-percent) first, then claim sponsorship-tied offers as they appear.
Claim the full 200% up to $1,000 welcome bonus
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